Selling a home
A portrait that helps a house get noticed.
A watercolor portrait gives a listing something the other listings do not have: a distinctive image that buyers remember. Here is how it helps homeowners and real estate agents.
For homeowners
13 ways a portrait helps you sell
Whether you are working with an agent or selling on your own, a portrait gives your home a more personal first impression.
Your listing stands out
Most listings show similar wide-angle photos. A watercolor looks different the moment a buyer sees it, on a flyer, a brochure or a social post.
It sells a feeling, not just square footage
Photos document a house. A painting suggests what it might be like to live there, which helps buyers start picturing it as home.
Buyers remember your house
After touring several homes in a day, details blur together. A painted flyer or card gives buyers something distinctive to remember yours by.
Your home’s best features get the spotlight
The wraparound porch, the old oak, the original trim. A portrait can draw the eye to what makes your home special.
It shows your home in its best season
Listing in winter? A portrait can show the garden in bloom or the trees in autumn color, so buyers see what the place can be like during the year.
Distractions are left out
Cars, bins, wires and neighbors’ signs stay out of the picture, so attention stays on the house itself.
It helps when a house is hard to photograph
A narrow lot, a busy street, harsh light or overhead wires can all make for a disappointing photo. A portrait gives you a more flattering way to present it.
It adds character to an open house
A framed print by the entry or on the mantel gives visitors something to talk about, and a printed card is an easy take-home.
It signals pride of ownership
Commissioning a portrait of your home tells buyers it has been loved and cared for.
It gives a for-sale-by-owner listing a polished look
Selling on your own? A portrait gives your flyers and online listing a distinctive centerpiece.
It costs little and takes little effort
It is $69, with no site visit, no special camera and no need to be home. Your existing photos are enough, and your portrait is ready in 2–3 business days.
It makes a gracious gift for the buyers
Leave a framed print behind as a welcome-home gesture for the new owners.
You keep the memory after you move
Selling a home can be emotional. Long after the keys change hands, you still have the house as it looked at its best.
For real estate agents
14 ways a portrait helps your business
Use it to win the listing, market the home or thank your client at closing.
It strengthens your listing presentation
Offering a custom portrait as part of your marketing gives you something to show that other agents may not have.
It starts the relationship with a thoughtful gesture
Presenting sellers with a portrait of their home shows you appreciate more than its price per square foot.
It makes your listing marketing distinctive
Use it on brochures, flyers and just-listed mailers to set your materials apart from the usual photo layouts.
It gets noticed on social media
In a feed full of listing photos, a watercolor stands out and gives you something fresh to post.
It adds a talking point at open houses
Display a framed print on an easel at the entry and offer a card that visitors can take with them.
It gives a listing a fresh look
If a property has been on the market for a while or is being relisted, a portrait gives you a new image and a new reason to promote it.
It helps with hard-to-photograph properties
When a street, lot or season works against the photos, a portrait gives your marketing a more appealing centerpiece.
It makes just-sold cards more memorable
A painted home on a just-sold card can stand out in the mailbox when you are farming a neighborhood.
It makes a closing gift people actually hang
A portrait of the home is personal, for buyers and sellers alike. It can stay on the wall long after a gift basket is gone.
Your name stays in front of past clients
A line from you lettered into the portrait keeps you in mind every time they walk past it, which can help with repeat business.
It encourages referrals
A memorable gift gets noticed by the guests who see it on the wall, and it gives clients a reason to mention you.
It helps build your personal brand
A signature gift or marketing touch gives clients one more reason to remember you as the agent who did something different.
It is affordable and predictable
At $49 per portrait for a client, the cost is simple to budget for each transaction.
It is easy to order
There is no site visit or scheduling. We paint from your listing photos and can deliver to you or directly to your client in 2–3 business days.
Using a portrait in your marketing
- Use the portrait alongside accurate listing photos, not in place of them. Buyers still need to see the home as it is today.
- If the portrait changes the season or leaves things out, identify it as an artist’s portrait so no one mistakes it for a photo.
- Agents should check their MLS and brokerage advertising rules, and make sure they have permission to use the photos they send us.
- A portrait can help a home get attention, but no portrait can guarantee a sale, a price or a timeline.
Give your listing a portrait.
$69 for homeowners. $49 for agents ordering for a client.